- Online Store
- Strategy
- Design
- Programs
You don't earn this kind of trust once. You earn it on repeat.
A brand a whole country runs on, and a merchandise program that shows up everywhere its people do.
Interac has been part of how Canada pays since 1984. The tap at the terminal. The e-Transfer between friends. The quiet layer under a whole country's commerce. You trust it enough to stop noticing it. A Canadian company, owned in Canada, built on one promise: money moves, and it just works.
Trust is the whole product.
You don't get many chances to work with a brand like that. So in 2023, when Interac came looking for a partner to run their online store, we were thrilled to take the call. The introduction came through Proof Experiences, a Toronto partner of ours for years. A name with this much Canadian history, trusting us with a real piece of how it shows up in the world.
Then we met them, and the opportunity turned out bigger than the brief. One conversation in, the values lined up so cleanly it stopped feeling like a pitch. People first. Brand-proud. Canadian to the core. The store went live within months, and it has run through us ever since.
What we didn't know yet was how much bigger it would get. They came for a store. What it became is why this is worth telling. There is no hero object in this story. No one-of-one, no headline giveaway. Instead, there is an operating system for a brand in the physical world, built one useful piece at a time.
If it carries the Interac logo, it moves through the store we built. Gated by department, the store lets each team see only what's theirs. That's not a merch shop. That's infrastructure. A fitting thing to build for the company that is infrastructure for everyone else.
Tumblers, totes, polos, hats, notebooks, pens. Event kits. New-hire kits. And none of it sits in a drawer. Staff carry it into small businesses across the country. Regular Canadians post about it on social media. It's spotted on public transit, at park picnics and in quarterly review meetings.
Then trust did what trust does. It compounded. When Interac launched Konek, its homegrown Canadian payment brand, we handled the entire merch rollout. A company doesn't hand a new venture to a product vendor. It hands it to a partner.
The proof isn't in any one piece. It's in the pattern. Thousands of products a year through the store. The same point of contact since the start. Not a single fire to put out.
Interac spent four decades making trust effortless for a whole country. We spent three returning the favour, one meaningful piece at a time.
Engineered for emotion.
Designed for desire.