Simple Branded Merch Ideas for the Modern Hybrid Workforce

Cultivate Culture in Both Worlds

Culture doesn’t disappear in a hybrid environment. It just looks different.

Use merch to your advantage by bringing people together, even when they’re apart. For example, why not kick off your next virtual event with a curated experience box? Add branded mugs, locally roasted coffee, a cozy blanket, and maybe even some snacks to top it off.

Or, launch a quarterly swag drop with seasonal themes. For summer Fridays, send out beach towels or retro lunch kits. In the thick of Q4 planning, consider branded notebooks and a gift card to a local cafe.

These little touches go a long way in keeping your people engaged and excited.

And don’t forget to celebrate! Birthdays, workiversaries, big wins—they all deserve something tangible. Even better if it shows up at someone’s door when they least expect it.

Help Build Your Team's “Work Anywhere” Collection

Nobody is wearing stiff button-ups on Zoom calls anymore. Or pants with zippers, for that matter. But no one wants to show up to the office looking like they rolled out of bed, either.

Why not offer your team branded merch that walks the line between casual and polished? Think branded loungewear that looks elevated. Hoodies with clean lines. Joggers with structure. Tees that feel like pyjamas but photograph like pro gear.

For a cherry on top, add state-of-the-art tech accessories that travel well to your offerings. This could look like a branded laptop sleeve that looks good in a café or boardroom, or a ring light that employees can use for client calls or team socials. Modular desk items like collapsible laptop stands, wireless chargers, or portable whiteboards are also super popular and practical.

Small upgrades like these make hybrid life feel smoother and more intentional for your team.

​​Think Beyond the Desk

Work happens at a desk, but life happens everywhere else. The most intentional merch supports both productivity and people.

Build kits that support real life, not just work life.

For example:

• Branded picnic blankets, campfire mugs, or bike lights for the team that loves the outdoors
• Customized meal prep kits or kitchen gear for the foodies
• Leashes, bowls and treats for the fur parents on your payroll

When merch fits into real life, it becomes more meaningful and genuinely useful.

This is also a stellar opportunity to get to know your team outside of work! What lights them up? What personal goals are they working on? 

When you understand both your employee’s passions and strengths, you’ll be better equipped to offer support that fuels real purpose. In turn, as you start to see the more personal side of your people, communication naturally improves. Familiarity fosters respect, and teams become more mindful in their interactions. 

Everyone wins when genuine work connections go deeper than job titles, and merch is a proven stepping stone to making this happen. 

Give Your Crew a Story to Wear

Great merch tells a story. It captures your culture, your values, and your vibe in something people want to wear or use every day.

You can even involve your team in the creative process!

Let employees vote on merch designs or submit artwork for limited drops. Use packaging to tell a bigger story about what the merch means and why it matters, and add a personal note or inside joke. When people feel involved in the process, or know that what they receive is personalized uniquely for them, the overall impact is amplified by one hundred.

And that’s how you turn swag into something special.